CLASS OF 2016
WORLD-GENERATION FEBRUARY/MARCH 2016
16
In January 2015, Bruce Douglas was
appointed senior vice president and gener-
al manager of Software and Services at
Itron, a world-leading technology and ser-
vices company dedicated to the resource-
ful use of energy and water. He is responsi-
ble for Itron’s Software and Services
growth plan, leveraging the company’s
existing Electricity, Gas and Water busi-
ness lines as well as broadening the solu-
tions portfolio globally. He joined Itron
with more than 20 years of experience,
including building software- and services-
related businesses at both global corpora-
tions and start-ups.
“My goal as SVP and GM of Software
and Services is to tap into Itron’s deep
knowledge and extensive expertise and
leverage it to solve our customers’ challeng-
es,” Douglas said. Itron has more than
8,000 customers in more than a hundred
countries using 145 million communication
devices to better manage energy and water.
In the fall of 2015, Itron announced its
new Software and Services business strate-
gy under Douglas’ leadership. His vision
for the organization is driven by the
demand in the marketplace for lowering
risk and complexity of systems in the age
of the Internet of Things. His goal is to
build off of the company’s current business
of more than 250 managed services cus-
tomers in North America by expanding the
company’s portfolio of analytics-based
offerings.
BRINGING SERVICESTO SOLAR
Under Douglas’ leadership, the com-
pany launched Itron Total Services for
solar, which combines production mea-
surement, asset monitoring, sensing appli-
cations and forecasting for photovoltaic
(PV) generation.
“Itron Total Services combines Itron’s
industry-leading, revenue-grade solar
monitoring with multiple areas of exper-
tise within the company and packages
them into one overall solution, providing
the ultimate benefit for our clients,”
Douglas said. “Today, Itron monitors near-
ly 100,000 U.S. solar installations repre-
senting over 500 Megawatts.”
Sunrun, the largest dedicated residen-
tial solar company in the U.S., is an exam-
ple of an Itron customer that is utilizing
Itron Total Services for solar to provide
accurate, reliable measurement and moni-
toring of solar production for home solar
installations. With Itron Total Services,
Itron’s services team runs, manages and
maintains Itron’s solar offering for Sunrun,
including the collection, storage and vali-
dation of solar PV production data.
LEADERSHIP IN METER DATA MANAGEMENT
In his role leading Software and
Services at Itron, Douglas is responsible
for Itron’s software products, including its
industry-leading meter data management
(MDM) solution, Itron Enterprise Edition
(IEE) MDM. IEE is in production at 72
energy companies and manages data from
more than 37 million meters across six
continents.
The MDM solution recently received
recognition when Itron was ranked the top
Leader in the Navigant Research
Leaderboard Report on Meter Data
Management Systems (MDMS).
According to the report, published in Q4
2015, while it is a close race at the top in
this highly competitive field, Itron sur-
faced “as the company to beat, as it is firm-
ly entrenched in the MDMS market and
has big plans for the future.”
According to the Navigant Research
report, Leaders attain their rank by offer-
ing comprehensive MDM solutions that
align with the current needs of utility cus-
tomers while also developing strategies
and roadmaps that address the future
needs of the market. In addition, these
companies have a global network of cus-
tomers and partners and a heavy presence
in the market. Leaders have clearly differ-
entiated themselves from the competition
through exceptional product development,
a strong base of customers and a forward-
looking strategy for their solutions.
“Itron believes that utilities want more
from their data to enhance the return on
investment from their AMI and smart grid
systems,” Douglas said.
Itron was also named by Gartner, Inc.
in the “Leaders” quadrant of the Magic
Quadrant for Meter Data Management
Products.
GARTNER REPORT
According to the Gartner report, lead-
ers in this market normally are included
on shortlists for MDM products for all
types of utilities worldwide. They should
perform profitably, grow their revenue and
have a presence in all major markets.
Their functionality must be above average,
and their technology and scalability must
be leading-edge.
This is the third consecutive year that
Itron has been positioned in the Leaders
quadrant.
“As a pioneer in meter data manage-
ment, Itron has extensive knowledge and
experience in helping utilities manage
their data,” Douglas said. “We believe that
MDM is transitioning from solely automat-
ing utility billing to providing value-based
analytics that drive outcome-based solu-
tions. Itron is committed to helping deliver
new business value to our utility custom-
ers around the world.”
Itron’s MDM solution integrates with
the company’s smart grid and automation
solutions and creates value and insights
from smart metering data. The highly-
scalable MDM solution provides a central
repository that ensures data remains
secure, audited and easily accessible to
individuals across a utility’s enterprise.
Itron’s MDM solution is pre-integrated
with Itron Analytics, which can be
Senior VP and General Manager
ITRON Software and Services
BRUCE DOUGLAS
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